How to add a brand benefits section to any Shopify theme

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Build trust faster with the Flexi Brand Benefits section — a clean, customizable layout designed to highlight the key reasons customers should buy from you. Instead of burying value props in product descriptions or scattered pages, you can showcase benefits like “Free Shipping,” “Easy Returns,” or “Made in Canada” directly on your homepage, product pages, or landing pages. 

In the video above, you’ll learn how to add a brand benefits section to any Shopify theme using Flexi’s intuitive settings. You’ll see how to create benefit cards with icons and text, control layout across desktop and mobile, and match the design to your brand without writing code.

Perfect for homepages, PDPs, and conversion-focused landing pages, the Flexi Brand Benefits section integrates seamlessly with any Shopify theme. Whether your style is minimalist or bold and branded, you’ll have the flexibility to create a benefits layout that looks native to your store.

Setup Instructions

Install the App

Visit the Shopify App Store and install Flexi Slider Sections. Start your free trial to unlock access to all Flexi sections, including Brand Benefits.

Install Section

Open the Flexi app and navigate to the sections library. Search for "Brand Benefits" and click "Add to Theme" to install it instantly.

Add to Your Store

Go to your Shopify admin → Online StoreThemesCustomize. Click "Add section" and select "Brand Benefits" from the available sections.

Set Section Width

In the section settings, choose your preferred layout:

  • Full width: Spans the entire page width
  • Fixed width: Set a custom maximum width (320px – 1440px)
  • Theme width: Use your theme’s default container width

Add Content

Click "Add block" to create benefit items. Each block can include an icon, headline, and supporting text — perfect for communicating value quickly.

Common examples include shipping perks, guarantees, materials, sourcing, sustainability, or service promises. You can add as many benefits as you need and reorder them with drag-and-drop.

Customize & Style

Fine-tune your Brand Benefits section with Flexi’s built-in settings:

  • Control the number of columns on desktop and mobile
  • Adjust spacing, padding, alignment, and card styling
  • Customize icon size, placement, and text hierarchy
  • Update typography and colors to match your theme

Works Seamlessly with Dawn & Horizon

Flexi sections are built for Shopify’s modern theme architecture, which means Brand Benefits works seamlessly with Dawn, Horizon, and any Online Store 2.0 theme.

Dawn Compatibility

Dawn is Shopify’s reference theme, and the Brand Benefits section is designed to feel native inside Dawn’s layout system. It follows modern spacing and responsive patterns while allowing your content to inherit your theme’s fonts, buttons, and overall styling by default.

That means you can drop it into Dawn and immediately get a polished look — then customize further using Flexi’s settings if you want a more branded layout.

Horizon & Modern Framework Support

Horizon represents Shopify’s future-facing approach to themes: more modular, more flexible, and built for modern storefront experiences. Flexi sections integrate cleanly with Horizon-based themes without overriding global styles or introducing JavaScript conflicts.

Because the Brand Benefits section is self-contained and theme-safe, you can add it to Horizon themes with confidence — even on highly customized stores.

Theme-Safe by Design

Each Flexi section is scoped to your section instance and optimized to avoid interfering with your existing theme. This means you can:

  • Add or remove Brand Benefits without touching theme code
  • Preview changes safely before publishing
  • Reuse the same section across multiple themes
  • Switch themes without rebuilding your content layout

Whether you're using Dawn, Horizon, or a heavily customized Online Store 2.0 theme, the Flexi Brand Benefits section adapts automatically — so you can focus on building trust and improving conversion rates.