Zents

Blog Project

Zents, a luxury wellness brand, needed a powerful, scalable blog solution that could live fully within Shopify. They wanted something fast, clean, and easy to manage without relying on third-party platforms like WordPress or Ghost. I worked with them to rebuild their entire blog natively in Shopify, giving them full control over design, SEO, and performance.

Problem

Zents’ original blog was hosted externally, making it difficult to align with the rest of the site’s branding and Shopify-native functionality. On top of that, Shopify has a hard cap on the number of blog templates allowed in a theme, which made their existing structure unsustainable as they grew.

Solution

To work around Shopify’s template limit, I structured the blog to rely entirely on metafields, not templates. Each blog post is powered by custom metafields for layout, media, and post-specific settings. This gave Zents complete layout flexibility without hitting the template ceiling.

Result

Zents now has a fully native Shopify blog that’s fast, flexible, and easy to scale. Blog content loads quickly, matches the visual style of the brand, and is fully editable within the Shopify admin using intuitive metafields.

Multi Blog Section

As part of the Zents blog rebuild, I created a reusable Multi Blog Section a flexible carousel that can be dropped onto any page of the site. It pulls in recent articles from any blog, allowing the team to highlight relevant content across the homepage, product pages, and landing pages. Built natively in Shopify, the section is fully customizable through the theme editor and helps bridge the gap between editorial and product storytelling.

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