Pro Am Sports
Full Site Rebuild
Pro Am Sports needed a complete Shopify overhaul—from site design to product data. With over 5,000 SKUs spanning multiple categories, the goal was to make the site easier to navigate and ensure sizing information was standardized across the board. I led the rebuild, performed a full data cleanup, and introduced a custom filtering system alongside a dynamic, easy-to-manage size guide.

Problem
The product catalog at Pro Am Sports was massive and inconsistent. Products varied heavily in type and structure, making it difficult for users to filter or find what they were looking for. On top of that, sizing charts were scattered and inconsistent.

Solution
Using Matrixify, I performed a full data cleanup and migration, organizing thousands of products with consistent tagging and metafield structure.To solve the navigation challenge, I built a custom filtering system using Shopify’s Search & Discovery app combined with metafields. This setup allows Pro Am Sports to dynamically show or hide filter categories based on the user’s current collection or selections giving customers a more intuitive, choose your own path experience.

Result
The result is a faster, smarter shopping experience. Customers can now navigate 5,000+ products with ease, using filters tailored to what they’re browsing. The size guide is consistent across products and simple to maintain, reducing confusion and support requests.Pro Am Sports now has a scalable Shopify store that’s clean under the hood and user-friendly on the surface—built to handle growth while staying easy to manage.

Custom Size Guide
For sizing, we developed a standardized size guide built directly into the theme using metafields. It’s fully editable via the Shopify theme customizer, so the team can manage and update sizing charts without touching code.
