How to Use Metafields in Shopify (No Code Required)

Add custom text, images, and videos to your product pages right from the Shopify admin.

Metafields let you customize your Shopify store beyond the default product fields, and the best part? You don’t need to write a single line of code to use them.

In this video, we walk through how to create metafields in Shopify, how to add content for each product, and how to display them using the theme editor in the Horizon theme.

What Are Metafields?

Metafields are extra fields you can add to your products — like a second description, a featured image, a product video, or any other content that doesn’t fit in the default Shopify fields.

They’re perfect for:

• Taglines or product highlights
• Sizing tips or material callouts
• Custom icons, badges, or extra visuals
• Embedding short product videos

What We Cover in the Video

1. How to create a text metafield

We start by adding a text field to your product metafields (like a short tagline or blurb). You’ll learn:

• Where to find metafields in the Shopify admin
• How to create a new text metafield
• How to add values for each product

2. How to show your metafield in the product page

Using the Horizon theme, we show you how to:

• Open the product page in the Shopify theme editor
• Add a new block (like a text block)
• Connect it to your metafield with just a few clicks

No Liquid, no coding — just point, click, and publish.

3. How to use image or video metafields

We also walk through:

• Creating an image metafield (e.g. icon, badge, chart)
• Creating a video metafield (e.g. short demo or feature video)
• Connecting those media files to your product blocks using the theme editor

Why Metafields Matter

Metafields give you full control over what you show on each product without needing custom templates, extra apps, or developer help. Whether you’re selling clothing, home goods, or digital products, they help your pages feel more personalized and more powerful.